# identity.md

## Organization Overview
- **Company Name:** Rurban (formerly Roots Studio)
- **Mission:** To bridge global Indigenous and rural artists with cultural industries, transforming heritage into equitable creative partnerships and curating an archive of rare art, stories, and handcrafts. [About](https://rurban.com/about)
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming. [Team](https://rurban.com/team)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Fostering equitable creative partnerships, cultural preservation, and empowerment of Indigenous and rural artists. [About](https://rurban.com/about)

## Operations & Structure
- **Business Model and Operational Approach:** Connecting global Indigenous and rural artists with cultural industries, curating and archiving rare art and stories, and facilitating equitable creative collaborations.
- **Location(s) and Geographic Presence:** Global presence, working with Indigenous and rural artists worldwide.
- **Key Partnerships and Affiliations:** Details forthcoming.